"Every brand has a narrative:
Let’s make yours compelling"
Tailored services
These branding and design services are meticulously crafted to elevate your brand, share your story, and drive results.
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Consulting
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Strategy
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Values
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Market positioning
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Naming
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Brand identity design
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Stewardship
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Websites
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E-commerce sites
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Digital portfolios
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Logo design
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Corporate identity development
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Traditional print media design
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Digital media design
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Advertising
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Expo and display design
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Shop front & staging design
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Packaging
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Photography
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Videography
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Social media consulting
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Social media strategy development
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Social media content management
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Marketing campaign development
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Communications
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Copywriting
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Content Marketing
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Email Marketing
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Mentorship
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Training modules
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Templates
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Guides & e-books
"Together we can create an engaging visual narrative that represents your brand seamlessly across all platforms."
About
I'm a passionate visual communication designer inspired by authenticity, creativity, and diversity.
Growing up in South Africa during an exciting and dynamic cultural transformation, I learned that design is a bridge that connects everyone. Having lived internationally—most recently in Mexico—I’ve drawn inspiration from my travels across Europe, Canada, the U.S., and Africa, shaping my visual communication approach.
With 20 years of experience as a multidisciplinary designer, I understand the unique challenges entrepreneurs and established businesses face in branding and design. My journey, though unconventional, has equipped me with valuable insights that I now share with fellow business owners.
I specialize in crafting custom design strategies, helping teams implement corporate identities, and ensuring your brand stays relevant in a fast-evolving market.
I also believe in the power of space as an extension of a brand. Whether interior design or storefronts, I create environments that reflect your brand’s values and resonate emotionally with customers. From the layout to the lighting, every detail matters in creating an immersive brand experience that builds engagement and loyalty.
Your business and brand likely share my values—authenticity, creativity, diversity, and a passion for standing out.
Photography is a key part of my design process, allowing me to integrate unique images that capture a brand’s true essence. These original photos help tell a compelling story, evoke emotions, and create meaningful connections, making your brand stand out in a crowded market.
My goal is to help you tell your brand's unique story through design, making sure every interaction leaves a lasting impression.
Outside of my design studio, you can find me enjoying small-town New England life with my husband and two kids—cycling the rail trail, gardening, or working on a renovation project.
Who I work with
At Elani Coetzer’s Creative Branding & Design Studio, I partner with businesses of all types and sizes to bring their unique stories to life.
From start-ups and small businesses to established companies, I work with you to transform ideas into reality, guiding you from concept to implementation and growth. Whether it’s reimagining an existing brand or launching a new one, my goal is to infuse fresh energy and vision into your journey.
My commitment doesn’t end at creation. I focus on ensuring your brand remains relevant and impactful in an ever-changing marketplace. Let’s craft a brand that stands out and makes a lasting impression.
Sissy Aneth Gutierrez Peña, MX
"Elani played a pivotal role in the launch of our brand, REXKON, and her contributions were nothing short of extraordinary."
Nicole Grasso, USA
"Elani’s design approach is fearless, blending boldness with creativity."
Lynnri Slabbert, RSA
We had the pleasure of having Elani design our logo at Slabbert & Slabbert Attorneys, and we're thrilled with the result. Her creativity, attention to detail, and responsiveness captured our brand perfectly.
"Bringing brand stories to life through captivating visuals."
Visual Communication Design
I strive to strategically craft corporate identities using captivating visual elements to effectively communicate your brand message.
By blending photography, art, technology, and communication, I aim to evoke emotions and inspire meaningful engagement.
Social Media Design
Specializing in creating impactful social media designs that elevate brands and drive engagement, I craft visually stunning and cohesive content tailored to each brand’s unique identity.
A good social media design ensures that every post, story, or ad resonates with its audience. From eye-catching graphics and compelling captions to strategic layouts, my designs go beyond visual appeal—they are purposeful, telling your brand’s story, promoting your offerings, and fostering meaningful connections with your followers.
Focusing on creativity and strategy, I transform social media into a powerful marketing tool that delivers real results.
Wedding Websites & Stationary
Elegant and personalized solutions for wedding planners and couples planning their special day.
I love to create stylish, user-friendly wedding websites that reflect each couple's unique love story, offering a seamless experience over different platforms for guests to become part of the wedding.
From beautifully designed wedding invitations and digital invites to stationery and print materials like menus, programs, and seating charts, we ensure every detail is thoughtfully crafted to match the wedding's theme and aesthetic.
Photography
Photography plays a pivotal role in my design process, serving as a powerful tool to capture and communicate the true essence of your brand.
By incorporating original, high-quality images, I create visuals that go beyond aesthetics—they tell a compelling story, evoke genuine emotions, and resonate deeply with your audience. These unique photographs add an authentic touch to your brand’s identity, enhancing its personality and making it memorable. Whether it’s capturing moments, products, or environments, the right imagery helps establish trust, fosters meaningful connections, and ensures your brand stands out in a crowded and competitive market. Through photography, I bring your brand to life in a way that words alone cannot achieve.
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Real Estate Agencies and Developers.
Great photos and videos are essential for showcasing your property and ensuring it stands out in a competitive market.
High-quality visuals not only capture attention but also convey valuable details about the home’s unique features, layout, and ambiance.
By combining striking imagery with a thoughtful, informative approach, we help highlight the true potential of each property, making it irresistible to prospective buyers.
Let your listings shine with visuals that tell a story and inspire action.
Interior Designers and Retailers.
Discover a world of interior design photography inspiration on my Instagram page!
Dive into reels that showcase the styles, techniques, and aesthetics I’m passionate about capturing. From elegant layouts to innovative decor solutions, my content is crafted to spark ideas and showcase the beauty of your spaces.
Let’s collaborate to transform your vision into a visually stunning reality!
The Power of a High-Quality Portrait.
A high-quality portrait can work wonders for your personal or professional image.
Professional-grade portraits on your website convey confidence, credibility, and approachability, leaving a lasting impression on your audience.
Fun and creative portraits, on the other hand, bring a personal touch to greeting cards, invitations, and other keepsakes.
Whether you're looking for something polished and professional or playful and unique, I’m here to help you create the perfect image that captures your vision and tells your story.
Lights, Camera, Action!
There’s nothing quite like the excitement of a glam photoshoot! From planning and styling to hair, makeup, and that final touch of sparkle, the entire process is a thrilling celebration of beauty and creativity.
Glam photos are the perfect way to showcase your clothing and accessories, capturing their elegance and detail in stunning, eye-catching images. Let’s bring your vision to life with photos that exude confidence, style, and sophistication!
Capture the Heart of Your Family Brand
Bring warmth and connection to your marketing with adorable family and kid photography. These heartfelt images resonate with the essence of your family brand, creating a genuine emotional connection with your audience.
From playful moments to cherished memories, these photos add a personal touch to your marketing items, showcasing the love, joy, and togetherness that define your brand’s story. Let’s create visuals that make your audience smile and feel right at home!
Make Your Brand Stand Out!
In today’s competitive market, exceptional product photography can make all the difference in influencing your customers’ buying decisions.
High-quality, professional images not only showcase your product’s features but also create an emotional connection that inspires confidence and trust.
Whether you’re launching a new product or refreshing your brand’s look, I’m here to help your products shine and stand out from the rest. Let’s create visuals that captivate and convert—ask me how!