The RexKon Project
- Elani Coetzer
- Jan 22
- 2 min read
Updated: Jan 23
An alternative building solution.
Client Overview:
RexKon, a forward-thinking startup based in Mexico, is redefining the construction industry with a groundbreaking alternative to traditional brick and block materials.
In a market where delays in brick and block deliveries often hinder progress, RexKon’s innovative concrete brick mold offers a game-changing solution. Designed to empower contractors, this mold enables continuous construction while fully complying with building regulations.
Whether used as a complementary option alongside bricks and blocks or as a standalone solution, RexKon’s product ensures efficiency and flexibility for any building project.
Project Objectives:
The primary objective was to build and refine the RexKon brand, crafting a cohesive corporate identity and implementing an effective marketing strategy. This included establishing a strong online presence through a professional website and a well-defined social media strategy to connect with the target audience and drive engagement.
This process involved:
Introducing an Alternative Product: Educating the Mexican market on the innovative benefits of RexKon’s concrete brick mold, highlighting its advantages over traditional building materials.
Website Development: Designing an intuitive, user-friendly website featuring backend functionality, including an integrated Mercado Pago online store, with full ownership transferred to the client for seamless management.
Social Media Strategy: Developing a robust social media marketing plan aimed at boosting engagement, expanding brand awareness, and fostering a strong online community.
Video Production: Creating compelling, high-quality video content to be featured on the website and aired on local television, effectively demonstrating the product's value and unique benefits.
Key Deliverables:
Website Development: Created a website featuring an intuitive content management system (CMS), enabling the client to easily edit, add, and remove pages independently post-launch.
E-Commerce Integration: Implemented an online store seamlessly integrated with Mercado Pago, ensuring smooth and secure transactions.
Social Media Strategy: Designed and executed a tailored social media strategy for the Mexican market, significantly enhancing brand visibility and engagement.
Video Production: Produced professional video content to support both digital and traditional marketing efforts, effectively showcasing the product’s benefits.
Project Success:
The project's success lay in its ability to empower RexKon’s entrepreneurial team with user-friendly tools for autonomous management while establishing a solid foundation for their innovative product to thrive in a competitive market.
Latest News on the Project:
The RexKon team continues to make significant strides in promoting their brand throughout Mexico. They have actively participated in construction conventions, utilizing traditional marketing tools such as display stands, banners, brochures, and business cards to connect with potential clients.
Additionally, they are leveraging social media platforms like Facebook and Instagram for advertising, further extending their reach and brand awareness. Marketing videos showcasing their innovative product have also been circulating on local television channels, resulting in measurable outcomes.
Moreover, the team has fully embraced the management of their website's backend, confidently making updates and adjustments as needed. Their original goal of achieving independent brand management has been successfully realized, providing them the flexibility and autonomy to adapt and grow in a competitive market.
Reach Out to Us!
If you have a similar project or need assistance bringing your vision to life, we’d love to help! Let’s work together to create innovative solutions and set your brand up for success.
Contact us today!
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